4.2 READ – Export Marketing Mix

After you have determined what your export strategy is, whereby you have opted for standardization, differentiation or focus, you now choose the type of export marketing mix. Again you have three choices: – undifferentiated marketing a company creates one campaign for its entire audience, with all segments seeing the same message – differentiated marketing a … Read more

4.1 READ – Confrontation Matrix

After conducting an internal and external analysis you compose the confrontation matrix. You formulate a number of options how the country/market can be worked most successfully. With the confrontation matrix model and the SWOT analysis, the internal strengths and weaknesses & the external opportunities and threats are confronted with each other.By connecting them you can develop … Read more